The Baby Boomer Home Trend Report
By 2030, the 73 million baby boomers in the U.S. will be at retirement age, with substantial wealth. Despite the impending “silver tsunami,” which will mark the largest wealth transfer in history over the next 15 years, baby boomers are defying traditional retirement norms. Learn about the five baby boomer personas influencing today's real estate market and how to prepare for the shift.
The Multigenerational Matriarch
The combination of grandparents having been apart from their children and grandchildren during the pandemic, and many millennials and Gen Zers needing to rely on their parents to help financially with a home purchase, has motivated homebuyers to purchase a home that accommodates multiple generations in their families. The matriarch has taken the lead in ensuring the family lives close together and that each child and grandchild has a home that fits their needs.
City Slickers Turned Big Sky Living
The trend of relocating away from crowded cities began for many baby boomers during the pandemic and has not slowed down. These individuals are moving away from homes in major cities and opting for properties in affluent, rural communities that support a more relaxed lifestyle in areas that offer local access to recreational activities such as skiing, hiking, and fishing. These residences typically feature expansive properties and large living spaces that accommodate home offices for those who continue to work and provide ample room to host family visits from their children and grandchildren.
Downsizing Globetrotters
These globetrotting seniors are selling their family homes and purchasing smaller properties that serve as their main residences while they travel the world throughout the year. Although their new homes may have smaller footprints, they expect to have the same luxury amenities as their previous homes. While these wealthy baby boomers are looking to downsize their primary home, many in this group are also in the market to purchase vacation homes or even yachts they can use for months at a time while traveling the world.
Costal Grandmas and Grandpas
Not just an aesthetic trend on TikTok, this cohort of baby boomers refers to the grandmas (and grandpas) relocating from towns in middle America where they raised their families to be closer to their grandchildren growing up in wealthy coastal areas. This group of baby boomers is moving into smaller homes in more affluent cities that might have a higher price point than the family homes they previously owned. It’s important to this group that their new homes can still comfortably accommodate family gatherings of their children and grandchildren. Many of these grandparents are following their millennial children to locations that are vibrant tech and finance hubs.
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